Michel and Augustin take the kangoo for a jaunt in the countryside and stop by to give their prize cow a nice pat on the head. There, they make a shocking discovery: in addition to butter, the cow produces milk!
Back in Paris they head straight to the kitchen to toil over a REVOLUTIONARY creation.
The very first yogurt... in a bottle!
With street marketing taken care of, Michel and Augustin move on to strip marketing. Simple, really: lose some clothes, take a slightly risqué photo in a busy spot (lesson #1 in street marketing) while respecting local customs and laws, and release it to the press!
Who needs photoshop? Maximum impact guaranteed!
TORRID excitement is in the air every first Thursday of the month at the Banana Farm. On the agenda: yogurt tasting, background music and all-you-can-eat butter cookies.
THE place to be after work in Paris ;)
The competition has serious reason to worry!
February 1st, 2007. Entrepreneurial fair. Standing room only. Bill Gates, the man of the hour, is playing hard to get. Security is on red alert. What's a guy to do?
"Catering!" Augustin bounds past security, leaps onto the stage and plops some yogurts-in-a-bottle down on Billy boy’s podium, smack dab in the middle of his speech! And just like that, while 6,000 people “drink in” Bill's every word, Augustin personifies the secret to success: "A good entrepreneur lets nothing (and no one) get in their way!"
A yogurt-in-a-bottle slips and falls head first into an old ice-cream maker in Augustin's kitchen. With no way to stop it, the yogurt catches a chill... at the same time, the kookie-club begins to grow.
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